We are living in a transitional period where the Internet, now established, is going through adolescence. No longer the new kid on the block, the web is now central to the world of media and marketing. And yet traditional media, though in decline, is still important. It still reaches and influences many millions of consumers. Those who succeed in Marketing 2.0 will skillfully combine digital with traditional. There’s a lot of game yet to be played…
I am a veteran of the digital media world and have also spent time working for traditional media giants. In 1999 I left BMG Entertainment and joined a web startup called NextAudio.com. One of the original developers of Internet-delivered, personalized radio. From there I did stints as Director of New Media at Clear Channel and VP, Strategic Sales at Internet Broadcasting/NBC Television. In 2006, after 4 years as head of Business Development at Emmis Communications in New York (where I tripled the sponsorship business), I spun off the company’s concert and event division into Marquee Concerts. 6 years later Marquee is a leading regional player in the concert industry, producing 70 events per year. I now head up the Advertising and Brand Sales business at Livestream, the market leader for real time event coverage. With simple to use technology, our platform allows anyone to broadcast live to the web, as well as being the top destination for live content from around the world. Our content partners include Facebook, The New York Times, ABC News, CBS News, Associated Press, HBO, AT&T, PepsiCo, Electronic Arts, Adidas, The Academy Awards, Warner Bros. Records, Paramount Pictures. Livestream operates with over 120 full-time staff members in 4 offices—in New York, Los Angeles, Bangalore, and the Ukraine. The service is available for free (advertising-supported) or as a feature-rich, monetizable, premium subscription for business.
The New Livestream (in beta as of Oct. 27, 2011) is an innovative new platform, that combines live event coverage with real-time photos, text, and video clip updates posted using web browsers or mobile devices. The technology supports live blogging, live and on-demand video, and real-time posting tools.