Category Archives: Strategy

Online Video

I have been spending a lot of time working with online video advertising of late and wanted to share some facts.  It is an important space, and as most media and marketing people know,  a fast growing one.  The world of television (content … Continue reading

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Highlights from 3 Conferences

I have been to three industry conferences in the last 2 weeks: FutureVision (Sept. 16, Chicago) The NY Times Small Business Summit (Sept. 23, New York) Advertising Week (Sept. 27-30, New York, tag line: “Get Out of Your Head“) All … Continue reading

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The Flight To Quality — and Value

“The Flight To Quality” is an investment term for when investors move their capital away from riskier investments to the safest possible investment vehicles. In The New Normal I write about, I believe we are seeing a flight to quality … Continue reading

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Media & Marketing 3.0

Marketing 3.0…What is it and what is the best way to market and promote a product or service RIGHT NOW? Continue reading

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The New Paradigm

If you expect to market a product or service successfully, you must leverage the “mosaic” of tools that exist: web, email, behavioral targeting, social media, street marketing — and traditional media. This is clear to most good marketers today. But it is the COMBO of tactics — the mix, the ‘secret sauce’ — that makes a campaigns in this environment successful. Continue reading

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