Tag Archives: Marketing

Media & Marketing 3.0

Marketing 3.0…What is it and what is the best way to market and promote a product or service RIGHT NOW? Continue reading

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Did Media & Marketing Factor Into The Mortgage Mess?

Yes it did.  I mention this because I have had interesting conversations with Wall Streeters lately about the mortgage mess and the financial meltdown.  I have asserted that media and marketing played an important role in the disaster,  as the … Continue reading

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The New Paradigm

If you expect to market a product or service successfully, you must leverage the “mosaic” of tools that exist: web, email, behavioral targeting, social media, street marketing — and traditional media. This is clear to most good marketers today. But it is the COMBO of tactics — the mix, the ‘secret sauce’ — that makes a campaigns in this environment successful. Continue reading

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