Tag Archives: Media

The Flight To Quality — and Value

“The Flight To Quality” is an investment term for when investors move their capital away from riskier investments to the safest possible investment vehicles. In The New Normal I write about, I believe we are seeing a flight to quality … Continue reading

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Media & Marketing 3.0

Marketing 3.0…What is it and what is the best way to market and promote a product or service RIGHT NOW? Continue reading

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The New Paradigm

If you expect to market a product or service successfully, you must leverage the “mosaic” of tools that exist: web, email, behavioral targeting, social media, street marketing — and traditional media. This is clear to most good marketers today. But it is the COMBO of tactics — the mix, the ‘secret sauce’ — that makes a campaigns in this environment successful. Continue reading

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